My article Spa Key Performance Indicators: Which Spa KPIs should Spa Managers know? is one of the top 3 most read articles on my website. Let’s add another important KPI today. Response Time affects customer [...]
The answer to the question “Why do you need to hire a spa business consultant ?” is very easy, and very short: To save valuable resources. I can hear some of you ask now: how [...]
Co Producer Guest - Spa Services not TO the guest, but WITH the guest If we look at the development of marketing, we understand, how the marketing focus has moved away from product (or service) [...]
Spa Mystery Checks - helping the Spa get better at what it does When people ask me what I do for a living and I answer “Spa Mystery Checks” (amongst other duties), I always get [...]
TalkWellness Impressions: attending ISPA Conference &Expo for the first time I applied with ISPA conference in January 2018 with a session proposal. After some personal phone conversations and a couple of email exchanges with a [...]
Marketing of Senses in Spas: Audio Branding Whale songs, bird’s chirping, panpipes, classical music, you name it…. We have had it all, the various music choices in spas. An important topic though, as we strive [...]
Here comes another great guest article about the future of spa marketing by former student Tabitha Leibetseder, who has just successfully completed her master's degree in tourism and leisure management. The topic for her master [...]
Spa Blogger Relations - Do’s and Dont’s Writing articles on my website about companies and their products requires being in contact with marketing departments. Oh boy, what different experiences in spa blogger relations I make! [...]
What is your spa booking pace? Do you remember my article The Different Steps in the Spa Sales Process? It is a case study on how to apply best practise to the spa selling process. [...]
The different Steps in the Spa Sales Process. A Case Study I have recently stayed in St Moritz. In a 5* Hotel within a superior hotel chain, in one of the prime tourist destinations in [...]
Is a man’s skin really different from a woman’s? The booming market of male toiletries. By 2023, the global male grooming market is estimated to be worth about 27.76 billion USD, according to statista.com. Euromonitor [...]
Spa Key Performance Indicators: Which Spa KPIs should Spa Managers know? What are KPIs? KPI stands for Key Performance Indicator. KPIs basically measure your spa’s performance. They help to evaluate the success of your spa [...]
Ask for help! Global Mentorship Program for Spa, Wellness and Hospitality Sometimes you are this point in life or career where you realise you need support. This can come from family and friends, if they are familiar [...]
Can doing business and doing good go side-by-side? Great take aways from the Healing Summit 2017 What a super treat to having been invited to the Healing Summit 2017! After I just had the [...]
User friendly Spa Website. “Don’t make me think!” A recent -and poor- web experience is the reason for today’s post about the user friendly spa website: I looked up flights between Salzburg and Cologne, two [...]
…and here is another great guest article by 3 of my students that have something very interesting to say about marketing to generations YZ. Enjoy! Marketing to Generations Y and Z When it comes to marketing, [...]
This is a guest article by 3 of my promising students of IUBH on an interesting topic in consumer behaviour, and their thoughts on applying guerrilla marketing techniques to spa marketing. Guerrilla Marketing for Spas – [...]
Interview with AnjaI have recently been interviewed by the crazy mind with some thought-provoking questions. […]
Spa Guest Loyalty and Value Recruiting new customers is typically a resource-consuming effort for any business, involving a great many – and sometimes costly – marketing activities. It is said that the ratio between recruiting [...]
Spa Marketing: 10 common myths about blogging In my article 4 reasons why blogging is good for your spa business, I have explained the relationship between Spa & Wellness Businesses and Blogging. Of course, critiques [...]
Spa Review: SoSpa Sofitel Bayerpost MunichNowadays I only live about 1,5 hours car ride away from Munich. The beautiful city in Bavaria in South of Germany is well known not only for its famous Oktoberfest, [...]
4 reasons why blogging is good for your spa business Why liaising with bloggers or starting your own blog may not be such a poor idea for your spa & wellness business’ marketing efforts Mixing Marketing [...]
3-Steps to a Successfully Designed Spa Ad Ads are a quick and effective way to showcase your event or business. However, if done improperly they can be a quick way to lose a potential client’s [...]
The 7 P’s in Spa Marketing In our first part we spoke about different attributes of services, how difficult the duplication of standards and quality is, as well as how people evaluate quality. Let us [...]
In 2 steps to uncompomising quality in service management Part 1: The 6 most important attributes of Wellness Services In a shop, where products of the same segment, for example tooth paste, shampoo, and face [...]
Yield Management means dynamic price and capacity-regulation with the goal of maximising revenues through good balance between occupation of the spa and average price of spa treatments. This technology-based strategy of Price-Volume-Control is very well [...]
