Co Producer Guest - Spa Services not TO the guest, but WITH the guest If we look at the development of marketing, we understand, how the marketing focus has moved away from product (or service) [...]
Spa Mystery Checks - helping the Spa get better at what it does When people ask me what I do for a living and I answer “Spa Mystery Checks” (amongst other duties), I always get [...]
Sex sells. Yoga auch. Faszientraining: warum nicht alles yogisch ist, wo Yoga drauf steht. Meine Kundenrezession zu fayo Ich habe mich in letzter Zeit vermehrt mit dem Thema ‘Faszien’ beschäftigt. Faszientraining finde ich ziemlich spannend [...]
What is your spa booking pace? Do you remember my article The Different Steps in the Spa Sales Process? It is a case study on how to apply best practise to the spa selling process. [...]
Waltz 7 – Redesigning the Spa@Home Experience During this year’s Tyrollean Wellness Congress in June in Innsbruck/Austria, I had a chance to meet and get to know Waltz 7 better. Waltz 7 is a company [...]
What is a “Healing Safari”? Talk Wellness spoke with Tanya Pergola – the creator of the Healing Safari – to find out more about what happens on a healing safari in Africa. You may just [...]
The different Steps in the Spa Sales Process. A Case Study I have recently stayed in St Moritz. In a 5* Hotel within a superior hotel chain, in one of the prime tourist destinations in [...]
Super Summer Thirst Quenchers – healthy, refreshing, and virgin They are called Detox Water, or Spa Water, or infused Water… whichever name you prefer, they taste great, are easy to mix, and super healthy. And [...]
Spa Trend 2018? Beauty from Within: Nutricosmetics and Beauty Supplements ‘True beauty is the beauty from within…’ sounds like a cliche? Well, you might argue, why then do we use thousands of external beauty products [...]
How to turn every Shower into a Spa Everyone knows how to turn a bath tub into a spa experience with bath bombs, bath salts, bubble bath… you name it. But what if you don’t [...]
My 2017 Mid Term Product Review - skin care from three continents Can you believe it? It is my birthday again, which means we are almost half way through the year! I have been a [...]
Spa Key Performance Indicators: Which Spa KPIs should Spa Managers know? What are KPIs? KPI stands for Key Performance Indicator. KPIs basically measure your spa’s performance. They help to evaluate the success of your spa [...]
Financial Wellness – invest in your future An article titled “Will Financial Wellness become hot topic in the future” from economist Thierry Malleret on Global Wellness Summit in Kitzbühel monthly barometer has made me thinking. [...]
Ask for help! Global Mentorship Program for Spa, Wellness and Hospitality Sometimes you are this point in life or career where you realise you need support. This can come from family and friends, if they are familiar [...]
Talise Ottoman Spa Jumeirah Zabeel Saray, Dubai Palm – the ultimate spa sensory journey How to instantly feel like a princess out of 1001 nights? Sign up for the royal hammam experience at award winning [...]
The Charles Spa Munich - Wellness to Millennials I was fortunate to listen to Irene Forte’s presentation at the Global Wellness Summit in 2016 about ‘Wellness to Millennials”. Irene Forte is the daughter of Sir Rocco [...]
Can doing business and doing good go side-by-side? Great take aways from the Healing Summit 2017 What a super treat to having been invited to the Healing Summit 2017! After I just had the [...]
Four Great Take Aways from the GWS 2016 Four days of non-stop program: Attentively listening to industry leaders Discussing topics Making new friends Catching up with old friends Activities, dinners, receptions, speeches… I was knackered [...]
User friendly Spa Website. “Don’t make me think!” A recent -and poor- web experience is the reason for today’s post about the user friendly spa website: I looked up flights between Salzburg and Cologne, two [...]
Experience Authentic Kneipp in Tirol “Everything we need to stay healthy is already given to us by nature” said Sebastian Kneipp. Who was Sebastian Kneipp? German clergymen Sebastian Kneipp (1821 - 1897) came up with [...]
My 10 skin care commandmentsYes, good skin care is important. very important. This is why I obey to my own 10 skin care commandments.Our skin is the largest organ in the body and covers about 1.7 [...]
Bathing History: the Romans Body cleansing and healing rituals have played major roles in various cultures and within religions for hundreds and thousands of years all over the world. Many of these are still [...]
…and here is another great guest article by 3 of my students that have something very interesting to say about marketing to generations YZ. Enjoy! Marketing to Generations Y and Z When it comes to marketing, [...]
June 11, 2016 is Global Wellness Day. I say Yes! Why? The 7 Step Manifesto In order to make Wellness a lifestyle, Global Wellness day -represented in 70+ countries and first celebrated in 2012 - [...]
This is a guest article by 3 of my promising students of IUBH on an interesting topic in consumer behaviour, and their thoughts on applying guerrilla marketing techniques to spa marketing. Guerrilla Marketing for Spas – [...]
Spa Guest Loyalty and Value Recruiting new customers is typically a resource-consuming effort for any business, involving a great many – and sometimes costly – marketing activities. It is said that the ratio between recruiting [...]
Spa Marketing: 10 common myths about blogging In my article 4 reasons why blogging is good for your spa business, I have explained the relationship between Spa & Wellness Businesses and Blogging. Of course, critiques [...]
4 reasons why blogging is good for your spa business Why liaising with bloggers or starting your own blog may not be such a poor idea for your spa & wellness business’ marketing efforts Mixing Marketing [...]
3-Steps to a Successfully Designed Spa Ad Ads are a quick and effective way to showcase your event or business. However, if done improperly they can be a quick way to lose a potential client’s [...]
