Co Producer Guest - Spa Services not TO the guest, but WITH the guest If we look at the development of marketing, we understand, how the marketing focus has moved away from product (or service) [...]
Spa Blogger Relations - Do’s and Dont’s Writing articles on my website about companies and their products requires being in contact with marketing departments. Oh boy, what different experiences in spa blogger relations I make! [...]
The Spa at Kempinski Grand Hotel Des Bains St. Moritz Swiss hoteliers are know for innovative services that secure customer satisfaction and return on investment. To a point, were Swiss Hospitality Management has become a [...]
The different Steps in the Spa Sales Process. A Case Study I have recently stayed in St Moritz. In a 5* Hotel within a superior hotel chain, in one of the prime tourist destinations in [...]
Financial Wellness – invest in your future An article titled “Will Financial Wellness become hot topic in the future” from economist Thierry Malleret on Global Wellness Summit in Kitzbühel monthly barometer has made me thinking. [...]
Ask for help! Global Mentorship Program for Spa, Wellness and Hospitality Sometimes you are this point in life or career where you realise you need support. This can come from family and friends, if they are familiar [...]
Talise Ottoman Spa Jumeirah Zabeel Saray, Dubai Palm – the ultimate spa sensory journey How to instantly feel like a princess out of 1001 nights? Sign up for the royal hammam experience at award winning [...]
Four Great Take Aways from the GWS 2016 Four days of non-stop program: Attentively listening to industry leaders Discussing topics Making new friends Catching up with old friends Activities, dinners, receptions, speeches… I was knackered [...]
Luxuslodge - Time for Private Spa Anticipation is the most wonderful sort of joy. Followed by more joy about this incredible private spa experience at the Luxuslodge in Annaberg. (c) luxuslodge Ok, at [...]
User friendly Spa Website. “Don’t make me think!” A recent -and poor- web experience is the reason for today’s post about the user friendly spa website: I looked up flights between Salzburg and Cologne, two [...]
Luxury Mountain Spa at Kempinski Hotel Das Tirol My series ‘The Stunning Spas in Kitz’ is not ending just yet. Not before I have taken you to the Kempinski Hotel in Jochberg with their luxury mountain [...]
Bathing History II: Spa History at Barbara Baths In order to understand our contemporary spa culture, I find it important to dig deep into spa history. Part I of this mini series Bathing History: The [...]
An Alpine Spa Indulgence at Jesacherhof It is one of those days… I hardly slept the night before. I am in a pretty foul mood. I don’t feel like driving the two hours to my [...]
Buddha Exhibition with 232 masterpieces The Buddha Exhibition in Voelklingen/Germany was an impressing and humbling experience for me. Never before have 232 masterpieces from India, Thailand, Cambodia, Burma, Indonesia, China, Japan, Nepal, and Tibet been shown [...]
Saarland Therme - successful German-French Wellness Cooperation I am always thrilled when I can report about wellness from my home country Saarland, the small and charming region in the south-western part of Germany. And if [...]
The Stunning Spas in Kitz IV: Grand Alps Spa at luxury resort Grand Tirolia If you are into Golf & Spa in Tirol, this is where you want to be! A splendid Alpine hotel, a [...]
Kindred – 100% organic oil based skincareDuring my last trip to the US I got in touch with Frances from Kindred Skincare Co. by mail. After communicating back and forth for a while, Frances recognised [...]
Cryo Therapy - Ice Age 2.0 What was the coldest temperature you have ever experienced? For me until now it was -37 C, which was not so unusual in Finland back in 1985 in January [...]
Jamela Skincare – where fun and beauty go togetherUsually skin care and beauty routines aren’t exactly great fun, fun an beauty are no common match. My grandmother even used to say “who wants to be [...]
…and here is another great guest article by 3 of my students that have something very interesting to say about marketing to generations YZ. Enjoy! Marketing to Generations Y and Z When it comes to marketing, [...]
Love is in the air at Kitz Spa & Wellness! I think I fell in love… For my series ‘The Stunning Spas in Kitz’ I visited Kitz Spa Wellness in the 4* Hotel Kitzhof Mountain [...]
June 11, 2016 is Global Wellness Day. I say Yes! Why? The 7 Step Manifesto In order to make Wellness a lifestyle, Global Wellness day -represented in 70+ countries and first celebrated in 2012 - [...]
This is a guest article by 3 of my promising students of IUBH on an interesting topic in consumer behaviour, and their thoughts on applying guerrilla marketing techniques to spa marketing. Guerrilla Marketing for Spas – [...]
HURRAW! Lip Balm from premium organic, vegan & raw ingredientsDo you remember when you bought your first lip balm? I don’t, I assume I must have been a young teen, maybe twelve years old? maybe [...]
The Stunning Spas in Kitz II: Hotel Elisabeth It is a horrible day outside, the clouds are hanging tight over the roofs of the houses, it is pouring down with rain accompanied by a cold [...]
Victoria’s Essentials – Incorporating Pedicure Bowls AustraliaPedicure Bowls made from bamboo, sugar cane, corn and rice?Sounds impossible?Well, I admit I haven’t come across such an innovative product in a long time! And it has a [...]
Interview with AnjaI have recently been interviewed by the crazy mind with some thought-provoking questions. […]
Places of Power in Tyrol Yes, Tyrol is Wellness Country par excellence and what better place to chose as venue for the next Global Wellness Summit! Majestic Mountains. Crystal clear lakes and rivers. The [...]
Sodashi – luxurious natural skin care from Australia with a wow-effectI was contacted by Marianne Schnaitmann from Schnaitmann Beauty GmbH, who has always had a keen interest in natural skin care and organic products. Marianne, trained [...]
Spa Guest Loyalty and Value Recruiting new customers is typically a resource-consuming effort for any business, involving a great many – and sometimes costly – marketing activities. It is said that the ratio between recruiting [...]
The Stunning Spas in Kitz I: Spa-Rosa at A-Rosa Resort Happy news: during the Global Wellness Summit in Mexico in 2015, my adopted home Kitzbühel has been chosen as venue for this years GWS event. All year [...]
Floating – tank, dome, or pool? A recent discussion in a Wellness Facebook Group has triggered my deeper interest in floating. I have done some floating session in the past, including in facilities such as a kind [...]
Spa Marketing: 10 common myths about blogging In my article 4 reasons why blogging is good for your spa business, I have explained the relationship between Spa & Wellness Businesses and Blogging. Of course, critiques [...]
Rebecca Sabine facilitates health and well being through her live violin music in spas When I heard about Rebecca from Las Vegas, I was stunned. Live music in spas… what a heavenly combination: Violin [...]
Spa Review: SoSpa Sofitel Bayerpost MunichNowadays I only live about 1,5 hours car ride away from Munich. The beautiful city in Bavaria in South of Germany is well known not only for its famous Oktoberfest, [...]
4 reasons why blogging is good for your spa business Why liaising with bloggers or starting your own blog may not be such a poor idea for your spa & wellness business’ marketing efforts Mixing Marketing [...]
3-Steps to a Successfully Designed Spa Ad Ads are a quick and effective way to showcase your event or business. However, if done improperly they can be a quick way to lose a potential client’s [...]
Spa Check: Watzmann Therme BerchtesgadenIt is a gloomy day. The clouds have been distributing snow and rain alternating over the past few days, the tops of the mountains can only be guessed from way below in [...]
The Spa Email Newsletter – useful or a nuisance? I am convinced about using email newsletter for Spa businesses. Really? Absolutely, and I am sharing with you why: Why email marketing? Spa Marketeers are going to [...]
Asquith London active yoga & pilates wear – making a positive impact on the worldI am no fashion girl or beauty blogger. When it comes to my private wardrobe, attributes like comfortable, sporty, simple, and homely [...]
Spa Online Booking: Is the print spa menu outdated? When was the last time you went to a restaurant/bar/cafe and you were given a hardcopy food/drinks menu? Maybe not so long ago. For me to [...]
Spa Review: Heavenly Spa at The Westin Dubai Mina Seyahi Beach Resort At the beginning of this winter I managed to get away from Austria for a few days to a warmer spot on the map: [...]
7 Top Personal Wellness Tips by Wellness ProfessionalsI have had the pleasure of interviewing lots of great people from the spa & wellness industry in the past (and hope to continue to do so in [...]
Exceeding spa guest’s expectations in 2016 – the layer cake model Spa guest become increasingly educated and demanding, expecting more complex services than ever and it will become more and more challenging for spa businesses [...]
A truly oriental spa experience – Hamam Baden Review Whenever I think “I have seen it all” a little gem pops up seemingly out of nowhere. The little gem I am talking about today is [...]
The Body Wrap Vienna – my mummy experimentOnce you have made your way through the shabby lobby and lift to the 19th and top floor of Vienna’s first residential high tower located in Vienna’s 5th district, [...]
Review: Vinoble CosmeticsAfter experiencing two wine & wellness themed beautiful short trips to Weinrefugium Brolli and LOISIUM Wine & Spa Resort, I think it is time to talk more about vino therapy and grape based skin [...]
Spa Retail Facts: Everything you need to know to boost retail sales in your spa Retail sales can make up to 50 % of treatment revenue without needing additional resources. This revenue stream should not [...]
Why mystery guesting a spa? A well rounded, experienced, passionate Spa Manager knows her business and best practises, leads and trusts her staff, can identify her guests needs. A well managed spa offers clean and [...]
‘The jaguar comes out in me when I am in Kahuna world’ tells Victoria Moss I had my first Kahuna massage ever with Victoria Moss, visiting massage therapist at Ulpotha. I had arrived in Sri [...]
Spa Review: Felsentherme – The Thermal Waters of Bad Gastein Bad Gastein – also called the Monte Carlo in the Alps – is one of 3 towns in the Gasteiner Valley in the midst of [...]
Ayurveda in Sri LankaDuring my Yoga retreat in Ulpotha in Sri Lanka in June 2015 I opted for the 10 day Ayurveda cure called Namaskaraya (Salutation) on site.Sri Lanka with its ideal climate and Ulpotha [...]
Dress for success – how important is appearance of spa staff? In a previous article “What does tangible evidence do in your spa” I spoke in detail about ‘physical facilities’, also called ‘tangible evidence’. Tangible [...]
The Mill to chill – Wellness pure in PortugalNowadays it feels like everything is labelled ‘Wellness’, almost no Hotel package without Wellness. Of course there are some excellent Wellness Hotels and Retreats out there in [...]
Spa Review: Timeless Spa Dubai AirportDo you remember Mandy’s article “Does travel need to be disruptive to our wellbeing”? Mandy rightly says: “Traveling is disruptive. Be it to our sleep, our diet, our work, our fitness [...]
wine and wellness – refuge in a Styrian vineyard The latin word ‘refugium’ means something like refuge or hideaway; in some cases also wellness area for relaxation and recovering. Thus I was quiet curious when following [...]
joins 55 Countries Celebrating Global Wellness Day on June 13, 2015Talk Wellness “Says Yes” to Global Wellness Day, a one-day event celebrating health and wellbeing, taking place this June 13th. By offering complimentary articles, reviews, [...]
‘Because of the nature of our job, people let their guard down and share things with you, you wouldn’t believe.’I first met Maria when hiring her as beautician/therapist for a spa pre opening in the [...]
Floating to my heart beat in Vienna I have had a few floating sessions before, mostly in larger pools in public thermal spas or hotel spas, and have never really experienced such profound relaxation that [...]
I am soooo very happy about this interview, that I have had the pleasure of having with one of my former (and excellent!) students in spa management. Spiros’ story is inspiring and refreshing, and if I [...]
Therme Linsberg Asia Having tested Therme Wien the other day, I am intrigued about getting to know further thermal spas in the Vienna area. I have to say, I find the about 40 min car ride [...]
4 crucial steps to customer retention in the spa Of course, usually a spa’s core service are spa treatments, respectively facilities, and good spas put a lot of effort into optimising treatment protocols. This is [...]
The Park Hyatt Dubai Creek is not a brand new development and maybe exactly this very aspect is one of the reasons, why I was so impressed after my visit for this spa review at [...]
Are you in the fortunate position of using a sophisticated spa software that does turn away tracking and wait list tracking for you? If not, bad news, as you may have to do this task manually [...]
When visting Amara Spa for a spa review, I had the pleasure of meeting the Spa Manager personally. Ghassan was so nice as to take time for sharing his spa career story in an interview: How [...]
7 ideas how to avoid no-shows in your spa No-shows. Happen unfortunately all the time and everywhere to all spas more or less frequently. Isn’t it highly annoying when your spa day is fully booked, you [...]
Mandy and Anja from TalkWellness discuss Spa Trends for 2015: We want to see more time in Spas! Anja: Sure, every now and again new so called trends pop up in the Spa & Wellness [...]
ich bin total aus dem Häuschen! Und irgendwie verzweifelt weil ich keinen anderen Ausdruck finde als ‘secret escape’, mit dem ich besser beschreiben kann wie wunderschön dieser Ort ist und warum man unbedingt ins La Clairiere [...]
The 7 P’s in Spa Marketing In our first part we spoke about different attributes of services, how difficult the duplication of standards and quality is, as well as how people evaluate quality. Let us [...]
In 2 steps to uncompomising quality in service management Part 1: The 6 most important attributes of Wellness Services In a shop, where products of the same segment, for example tooth paste, shampoo, and face [...]
Yield Management means dynamic price and capacity-regulation with the goal of maximising revenues through good balance between occupation of the spa and average price of spa treatments. This technology-based strategy of Price-Volume-Control is very well [...]
